Sarah Barnard Sarah Barnard

Crazy Plant Ladies: Radical Naturalists and Environmental Preservation

As a team comprised of plant collectors and nature lovers, many in the Kale Tree studio are no stranger to the phrase "crazy plant lady." Crazy plant lady has been re-contextualized among plant enthusiasts to describe some of the most influential and admirable environmentalists, naturalists, and plant lovers. Many adopt the term as a point of pride. In the design field, "crazy plant ladies" have paved the way for advances in sustainability with far-reaching effects, including an influence on biophilic and eco-friendly interior design practices. To celebrate a few of these historic figures, we hope to share some information and appreciation for a few notable women.

Redwood forest

Diana Beresford-Kroeger

Diana Beresford-Kroger is a medical biochemist, botanist, and author, who uses her range of knowledge to educate and promote environmental preservation. Beresford-Kroeger has advocated for and educated around the medicinal benefits of trees and plant life, sharing information on the benefits and effects of various vegetation for health. To fight climate change, she developed a "bioplan" with tree planting at its foundation, aiming for everyone on earth to plant six native trees over six years in their communities.

Her home arboretum boasts a vast collection of various hardy and rare tree specimens. She is known for freely gifting seeds and saplings to help spread and replant these trees, many of which were used for a range of benefits by indigenous communities before being demolished through colonization.

Tree branch with buds

Some of the more unique theories from her work have foundations in the Celtic belief system she was raised with, and many of the medicinal benefits of plants she has studied are rooted in Celtic traditions, which may also contribute to her profound respect and appreciation for trees. One of her more intriguing beliefs, while disputed, is that the healing benefits of trees are released through their aerosols, offering curative properties when inhaled. Beresford-Kroger often touts the healing benefits of time spent in forests, which she in part attributes to these aerosols. While some desire more support for these claims, many of the benefits of time among trees are widely documented. Her all-encompassing perspective, and impressive scientific research, have made her a widely celebrated figure, offering an expansive view of the power of nature.

Bees visit California native Ceanothus

Lorrie Otto

Lorrie Otto was an environmentalist, speaker, and author. She advocated against the use of pesticides after being alarmed by dead birds near her Milwaukee home, which paved the way for the nationwide ban on DDTA. 

Otto was a proponent of natural landscaping and biodiversity, speaking against the water waste of lawns and encouraging people to transform their yard spaces that conserve wildlife and their natural habitats.

Her messaging inspired the organization "Wild Ones," a group that promotes sustainable and environmentally friendly landscaping. Nine people founded the group after they attended one of Otto's lectures. As a result, natural landscaping has seen a progressive increase in popularity, making its way to the rule and not the exception in many personal garden spaces. The widespread normalcy and embrace of natural landscaping and its far-reaching positive effects on the environment may often be attributed to Otto's advocacy efforts. 

A butterfly resting.

Beatrix Farrand

Beatrix Farrand was a founding member of the American Society of Landscape architects and the only woman in the original group. In addition to being the first female landscape architect in America, her renowned landscapes appeared in private residences, the White House, and a range of parks, botanic gardens, and campuses.

She advocated for the importance of nature to improve personal well-fare and spoke about the value of public garden spaces. Her work was known for considering the relationship between natural and built spaces, using landscaping techniques to improve aesthetics in architecture. In addition, she was known for her engineering ability, creating intricately designed gardens and often focused on native plantings. Farrand's visionary approach and widely celebrated landscapes helped pave the way for many women in the field.

Ca native desert willow

While countless women have contributed to environmental preservation through their love of nature, these are a few who greatly inspire our studio. Their innovative approach to preserving, celebrating, and sharing nature encourages out-of-the-box thinking and emphasizes the importance of education. A common understanding between these and most "crazy plant ladies" is that we are participating members of our natural environments. Nature is something to be shared, cherished, and preserved. We hope to carry these themes in our studio and share our passion for nature throughout our designs.

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Sarah Barnard Sarah Barnard

Kale Tree + Healthy Home Decor

A white bed frame made with hand-carved sustainable hardwood

Butterfly Dreams Bed by Kale Tree.

Inspired by nature, fueled by community, and made with love. At Kale Tree, we aim to uplift the global community through nature-inspired home design. The source of our namesake is a beautiful, dark green shrub with kale-like curly leaves, known as Polyscias guilfoylei. This kale-like tree is resilient and hardy despite its delicate appearance. Like many of us, it takes time to grow but needs little coddling to succeed. The beauty, versatility, and self-sufficiency of this leafy evergreen aptly represents Kale Tree and our mission to promote health and well-being by strengthening our connection to nature, inside and out.

Image of a moth resting on a green plant.

Megalograpga moth. Photo by Sarah Barnard.

A beige textile with illustrations of moths in grey and cream

Moth Textile by Kale Tree.

Based in Southern California, we believe that our home should reflect what calms and inspires us. We find endless inspiration from the surrounding mountains, beaches, and desert landscapes. Whether it's the California native Matilija Poppy or a coastal Mangrove Tree, we extend our love of nature through thoughtful biophilic home design.

A white Matilija Poppy flower with a bright yellow center

Matilija Poppy. Photo by Sarah Barnard.

Kale Tree is comprised of nature-loving creatives who value community and personal wellness with a shared commitment to conscious, sustainable home design. Founded by WELL- and LEED-accredited interior designer and naturalist Sarah Barnard, Kale Tree aspires to improve accessibility to ethically produced, eco-friendly home decor while making the conscious effort to promote wellness through socially and environmentally responsible home design.

We believe that individual wellness is directly connected to nature. Biophilic home decor has the potential to evoke similar mood-boosting effects to spending time outdoors. Our studio understands the importance of uplifting the well-being of each other and places equal value on lasting environmental health. Working from a cosmopolitical standpoint, we aim to uplift our community through closeness to nature by designing our products with conscious intent, considering the environment at every stage of our production process.

A bed with a natural wood headboard and white sheets with two pillows with a blue, green, and pink floral design. A blue night stand with plants, artwork, and a book.

Mallow Textile in Dusty Dawn by Kale Tree.

Natural and Organic Fibers

Natural fibers provide a unique tactile experience and biodegrade more naturally over time. Kale Tree offers products made from natural and organic materials, including textiles made from Belgian Linen, New Zealand Wool rugs, and furniture made from sustainable hardwoods.

A bright living room with white walls. A grey rug, wooden coffee table with white flowers and books. Two  grey couches with pillows. A stone fireplace.

Mangrove Rug by Kale Tree.

Vegan Choices

As naturalists and animal lovers, we understand the importance of choosing products that align with your values. All of our area rugs are available in Bamboo Silk, a vegan fiber with a soft sheen derived from bamboo plants. Our textiles and wallpapers are made from cruelty-free plant-derived materials.

A bathtub on natural wood floors. A bench with a plant, towels, and a bottle of lotion.  Walls with a dark green, pink, grey and blue floral wallpaper design.

Mallow Wallcovering in Midnight Forest by Kale Tree.

FSC certified Hardwoods

Our furniture is handcrafted in Los Angeles from Forest Stewardship Council (FSC) hardwoods. FSC certification ensures that the hardwoods we use are sourced in an environmentally responsible manner to help support sustainable forest management.

Greenguard Gold Certified

We believe that a healthy home is a happy home. Kale Tree's PVC-free, low-VOC wallcoverings help maintain healthy indoor air quality and are Greenguard Gold Certified.

Bright yellow blooming flowers among green plants.

California native Lupine and Salvia. Photo by Sarah Barnard.

Kale tree works closely with a team of like-minded artists, designers, and artisans from diverse backgrounds to create healthful, ethically produced goods inspired by the intersection of art, design, and nature. All goods are made with love and designed with the intent to bring beauty, health, and joy to you and your home.

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Sarah Barnard Sarah Barnard

Wallflower: A lesser-known floral blossoms into its moment with a new eco wallpaper

Kale Tree Founder Sarah Barnard is an advocate of all things nature. “Being in nature brings me great pleasure, and is the source of inspiration for much of my work,” says Barnard. “Setting aside time to enjoy and plant in my garden helps me decompress, and fully engage mentally and physically outside of my design practice.

Abutilon Wallpaper in Midnight Forest. Image courtesy of Sarah Barnard Design.

Mallow Wallpaper in Midnight Forest. Image courtesy of Sarah Barnard Design.

Kale Tree Founder Sarah Barnard is an advocate of all things nature. “Being in nature brings me great pleasure, and is the source of inspiration for much of my work,” says Barnard. “Setting aside time to enjoy and plant in my garden helps me decompress, and fully engage mentally and physically outside of my design practice. After gardening, I feel re-energized, focused, and ready to return to work.” One of Sarah’s favorite plants is Mallow. She has three different varieties that she tends to in her garden. 

An Abutilon making a presence in Sarah’s garden.

A Mallow making a presence in Sarah’s garden.

Mallow is a free-flowering plant that blooms beautifully draping, lantern-shaped blossoms of all varieties of pinks, yellows, reds, and whites. There are about 200 species in this particular genus. Also referred to as the Flowering Maple, Chinese Lantern, and Indian Mallow, this shrub earned its names from its maple-like leaves, lantern shape flowers, and mallow genus. These shade-loving plants are delicate, requiring regular care and maintenance. This effort can be fruitful; however, as a happy Mallow can flower almost non-stop. These stunning plants are pollinator-friendly, attracting hummingbirds, butterflies, and bees alike[1].

While most commonly planted for ornamentation in gardens, the Mallow has qualities that benefit health and well-being. Some Mallow species have a history of medicinal uses for emollient, analgesic, anti-diabetic, and anti-inflammatory purposes, to name a few[2]. Their flowers produce nectar, making them slightly sweet and astringent[3]. Floriography, the language of flowers, suggests that Abutilon symbolizes Meditation[4].

Out of pure adoration of this plant, Kale Tree created a line of botanical wallpapers inspired by the Mallow.

The line drawing for the wallpaper began as the annual letterpress holiday card for Sarah’s interior design studio. The Kale Tree team reworked and expanded the original illustration into a pattern for wallpaper and textiles. Photographs of Mallows in Sarah’s garden were used as references to develop the drawing. Kale Tree designers chose to render the Mallow in a larger than life scale to highlight their extraordinary beauty and bring a contemporary feel to the notion of traditional floral wallpaper. The color palette was adapted from Victorian Era paintings as a nod to art history, marrying classical with contemporary. Pink is utilized generously throughout the illustrations as it happens to be one of Sarah’s favorite colors. “Clients seldom choose to incorporate pink into their spaces, so Kale Tree is my outlet to explore and indulge in this color,” says Sarah.

Kale Tree’s eco-friendly wallpaper features a subtle surface texture and a hand-drawn pattern. It is available in three colorways: Midnight Forest, Evening Mauve, and Dusty Dawn. Designed with nature in mind, this product is a PVC-free, type II wallpaper made with 31% post consumer, recycled canvas, and printed with a VOC-free process free of solvents. The wallpaper is 33 inches wide by 18 feet long and is sold per 49.5 square foot roll. Kale Tree aims to promote health and wellbeing through introducing our healthful, ethically produced goods inspired by the intersection of art, design, and nature.

You can pre-order for Spring 2021 here.


References

[1] Mahr, Susan. “Flowering Maple, Abutilon Spp.” Master Gardener Program, 5 Aug. 2020, mastergardener.extension.wisc.edu/article/flowering-maple-abutilon-spp/. 

[2] Rajeshwari S, Sevarkodiyone SP (2018) Medicinal properties of Abutilon Indicum. Open J Plant Sci 3(1): 022-025. DOI: 10.17352/ojps.000011.

[3] “Abutilon Striatum (Red Vein Indian Mallow).” Gardenia.net, www.gardenia.net/plant/abutilon-striatum. 

[4]  Deitz, S. Theresa. Floriography Today: The Symbolic Meanings & The Possible Powers of Trees, Plants and Flowers. 2012. 


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